As markets and technologies evolve, and also tenant expectations shift, rental management teams need to keep the demands and priorities of property owners in mind. Are those priorities changing along with technology? What fresh benchmarks or performance indexes do owners put their attention on now?
Jeff Olshan, SVP-Asset Management in Passco Businesses, claims that benchmarks might not be shifting as far as people think. Technology improvements, however, are only the tool utilized to accomplish the outcome desired by owners. Owners are searching for performance. The most important thing is maximizing profits from their rentals. That will never change. As a 3rd party property manager, your job will always be to figure out how to maximize an owner’s profit while maximizing your own.