social media

Why Property Management is Immune to Social Media

Why Property Management is Immune to Social Media

I recently read an article from Cal Newport on the pitfalls of social media. It is an interesting read that I summarize here in this article, but I think it is instructive to pair his thoughts on social media with the property management industry. Property management, unlike most other businesses, has remained a belly to belly business in every way.

Many of our customers at Latchel do most of their business at networking events, through referral partners, or through word of mouth referrals. Happy customers standing belly to belly, talking to other happy customers. The majority of Latchel’s business comes from referrals. Make customer’s happy, and the benefits will be huge.


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