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Latchel Launches Optional Resident Benefits

Ethan Lieber
March 11, 2024
Amid a tightening rental market, Latchel launches opt-in resident benefits to help rental managers boost revenue

Latchel’s opt-in resident benefits allow property managers to add new services to residents while increasing revenues, offering an innovative business strategy amid a challenging real estate market where rent prices have stalled and new laws make it tougher to increase mandatory fees.

Seattle, WA. February 14, 2024. Latchel, a maintenance and resident benefits provider, announced a new product offering empowering property managers with the ability to offer a resident benefits package as an optional extra for lease renewals and new lease signings. In the past, property managers found it challenging to integrate resident benefit packages into their offerings because mandatory fees may conflict with state and county rental laws. Even recent junk fee legislation makes mandatory benefits packages more complex.


Latchel’s latest innovative solution allows property management companies to add its benefits package as an optional choice for residents. This consumer-centered approach ensures residents can choose whether they want to add Latchel’s benefits for an additional $14.99/month.

“We believe in providing flexibility while simultaneously creating additional revenues for our partners,” said Ethan Lieber, the CEO of Latchel. “This new product offering enables property management companies to increase their revenue without any upfront investment, making this a risk-free and profitable proposition for them. At the same time, our benefits help renters get more money back from their deposits and keep their units in great condition.”

This new offering has already demonstrated its potential. Excalibur Homes, a premier Latchel customer who manages thousands of homes in Atlanta, has generated an entirely new line of ancillary revenue and increased positive reviews from renters. “We are constantly seeking innovative ways to add value for our clients and our renters. Tenants have a much higher level of responsibility for maintaining their single-family rental home. Their response to Latchel’s optional benefits package has been overwhelming with over a third of new residents choosing to add the service. This has greatly boosted our value proposition, proving it’s a win-win situation for both landlords and residents,” affirmed Mike Nelson, President of Excalibur Homes, LLC.


Many management companies with pre-existing mandatory benefit packages have also added Latchel’s optional benefits as an extra option for residents. Latchel’s COO, Will Gordon, says, “Many management companies may already have a mandatory benefit fee, but pricing a benefit at $40/month can make it impossible to add new products, like Latchel. By adding Latchel as an optional product for residents, management companies are able to maintain their current mandatory fees, while adding new opportunities to add value to residents and new revenues to their bottom line.”

Latchel’s profitable and people-first approach is set to transform the property management landscape, offering value for both property managers and residents through these optional benefits.

About Latchel: Latchel is a venture-backed Proptech startup company that was founded in 2017 to help property managers streamline the maintenance operations – the most time and cost consuming aspect of the business. Latchel has since added a myriad of resident benefits and perks to its offerings that further streamline and elevate the rental experience for all parties involved. Latchel now serves over 100k units nationwide.

Learn More About Latchel's Optional Resident Benefits By Requesting a Demo

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Unlock the Potential of Digital Insurance
Launch a tailored renter's insurance program

Sure provides tailored renter’s insurance that enables property managers, owners, and residents to protect their property, minimize risk, and experience the peace of mind that comes with the protection of your assets and business.

Most leases require renters insurance. So, we’ve partnered with Sure to provide that option for your residents. While residents aren’t required to use Sure to meet the renter’s insurance requirement, this is still a convenient option you can offer to your tenants. 

All services and products are provided by Sure, not Latchel subject to Sure’s terms and conditions.

Property Inspection Platform
Automate and Organize Inspections with RentCheck

Make Inspections Easier
RentCheck saves time by enabling residents to complete inspections on their own. Customization and automation ensure the job gets done.


Stop Wasting Time
Schedule inspections for all stages of the lease cycle at any cadence you choose. RentCheck handles the reminders.


Instantly Submit Work Orders
Take advantage of Latchel's integration with RentCheck to instantly submit a work order for any maintenance issues that pop up on an inspection.


Modernize Your Process
Easily compare new and existing inspection reports, side-by-side, and avoid security deposit disputes.


Prompt Routine Filter Changes and Resident Tasks
Schedule resident reminders to replace filters and other upkeep tasks over the course of the lease lifecycle.

To learn more about RentCheck, talk with a Latchel benefits expert today. All services and products are provided by RentCheck, not Latchel, and subject to RentCheck’s terms and conditions.

Affordable Pest Control

Access world class pest control for a fraction of the normal price. No need for new software or a complicated setup.


Easy Pest Control
Residents simply reach out to Cover Pest if there is a pest issue, and Cover Pest takes it from there.


Clarity on Who Pays the Bill
No more awkward conversations about who is responsible for the bill! With Cover Pest as a resident benefit, residents get pest control for covered pests without an additional cost.


Vendor Sourcing
No more sourcing for vendors! Cover Pest will source and coordinate with vendors for each pest control request

To learn more about Cover Pest, talk to a Latchel benefits specialist today.  All services and products are provided by Cover Pest, not Latchel, and subject to Cover Pest’s terms and conditions.

Air Filter Delivery Subscription

FilterTime is an air filter delivery service that makes it easy and convenient for residents to replace their air filters. FilterTime customers can protect their HVAC system, reduce dust and pollen, save money on energy costs, and more by leveraging this delivery service.


Reduce Labor for HVAC Issues
Filter delivery service results in a 38% reduction of total HVAC ticket requests.


Cost Savings on HVAC Repairs
Average HVAC repair costs have increased by 48.7% year over year. an air filter delivery subscription can cut costs up to $250-300 per property per year.


Energy Reduction
Filter delivery is saving residents $14.82 per month in energy costs.

How it works:

Choose from almost every size and type of air filter including custom-made sizes

Choose how often you want your filters delivered


 A box of brand new air filters delivered to your resident’s front door

To learn more about FilterTime, talk with a Latchel benefits specialist today. All services and products are provided by FilterTime, not Latchel subject to FilterTime’s terms and conditions.

Boost resident satisfaction and drive good resident behavior through a rewards, incentives, and credit building program

Drive On-Time Rent Payments
Piñata rewards renters for on-time rent payments through Piñata cash, and boosts renter's credit scores for online payments.


Boost Resident Satisfaction
$30 gift card to use at select brands and businesses, $25 restaurant card, 720 annual Piñata Cash to use on rewards, Early lease renewal gift.


Attract and Retain Renters
2 out of 3 renters prefer properties with rent reporting. Plus, residents get incentives for early lease renewals.


Rewards Residents Love
Residents can use Piñata Cash on brands they know and love, such as: Starbucks, Amazon, Sephora, Lego, Target, Walmart, Home Depot, Lowes, Doordash, Best Buy, and many more!

Piñata Cash

Residents easily earn Piñata Cash any day of the month by doing things like taking surveys, referring friends, or trying out new products.

Residents also get access to big-ticket giveaways, limited drops and super surges!

And, with exclusive access to our marketplace with over 300,000 deals, residents can squirrel away up to $4,500 annually.

To learn more about Piñata, talk with a member of our benefits team today. All services and products are provided by Piñata, not Latchel subject to Piñata’s terms and conditions.

Master Liability Insurance

Now you have one less thing to worry about with a Master Liability Policy through Obie.


Affordable Coverage
Affordable policies available with liability coverage starting at $100,000 and up to $300,000 to meet any property manager insurance requirements.


Stay 100% Compliant
Master policy provides $100,000 for management companies and owners by ensuring 100% of occupied homes and units are covered for property damage liability issues relating to resident negligence.


Peace of Mind
Liability coverages include perils such as fire, smoke, water, explosion, overflow of sewer, and many others that provide coverage for damages you (the resident) may cause to your unit or home


Personal Liability
Personal liability coverage is automatically include to protect you against claims where you may be considered legally liable. (Bodily injury claims, dog bite claims, and more)


Additional Coverages
Additional/expanded coverages are also available. (Pet damage, identity fraud, theft/vandalism, and more are available!)

All services and products are provided through Obie and are subject to Obie’s terms and conditions.

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