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5 Simple Ways to Market Your Property Management Business

Ethan Lieber
September 13, 2022

Capturing customer feedback is extremely crucial when it comes to improving your business and maintaining a positive brand reputation. If you’re looking to try out a new restaurant or hair salon, it’s very likely that you’ll turn to Google and Yelp to ensure the reviews are up to par before landing on a place. The same especially goes for shopping for a place to rent.

Gathering positive reviews from customers shouldn’t just stop there. There are countless opportunities to win more business by leveraging the positive feedback you receive from happy residents.
In this article, we’ll explore five ways you can leverage customer feedback to help you close more deals.

1. Do Some Content Marketing for SEO

Blogging is one of the effective ways to improve your website’s SEO performance and gain more leads when leveraged properly and consistently. In fact, according to a study by Semrush, on average, companies who blog produce 67% more leads per month. And more leads always equates to more customers.

Blogging is an excellent channel to not only help attract more traffic to your website but showcase happy customer experiences. Positive customer feedback helps build brand trust and highlighting this on your blog is only going to increase your credibility.

2. Share on Social Media

With 58.4% of the population on social media, there’s a huge opportunity to reach a large audience and raise brand awareness. Leveraging social media to showcase your glowing reviews is a great way to gain more business and fill more units. According to an ApartmentData study, an estimated 80% of apartment seekers look at social media before choosing their next rental.


If you aren’t utilizing social media, data suggests that you could be missing out on a huge opportunity for not only new business, but resident retention.

If you’re looking to get more 5-star resident reviews up on your social pages, Latchel collects 5-star reviews during the maintenance coordination process after all work orders are completed and pushes those 5-star reviews straight to any page you choose!

3. Create Videos

If video isn’t currently part of your content strategy for your property management company, it’s time to heavily reconsider. Wyzowl found that 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped a person like them.

There’s no question that leveraging positive customer feedback through video is a powerful tool to help property management companies grow and attract new customers.

4. Showcase on Website

Displaying positive customer feedback on your website is a great way to add social proof to potential customers. Your website should act as your lead generation tool and including customer testimonials on your website is guaranteed to bring you more conversions. If you have numerous positive reviews, consider dedicating an entire page to these case studies to help with SEO and brand trust.


According to a Vendasta study, 73% of customers read six or fewer reviews before making a decision, so the more reviews you can showcase, the better chances you’ll have of that visitor converting.

5. Implement a Resident Benefit Package

Implementing a resident benefit package is an excellent way to improve your resident experience as well as your online reputation. A resident benefit package is an additional charge to the tenant included on new leases and renewals that will give the resident added services. These services can include anything from cash back on resident-caused damages, rental insurance, emergency maintenance lines, and so much more.

One of the main offerings in Latchel’s resident benefit hub is 24/7/365 maintenance coordination. After every job order is complete, Latchel sends residents a survey via text message where they are able to provide feedback. All 5-star reviews are automatically pushed to your website, instantly improving your online reputation. Any review below 5-stars will be shared internally with your team. This is great for giving your marketing a nice boost, and Latchel averages a 4.8 out of 5-star rating for resident satisfaction.

Having a resident benefit package, in general, is a great added bonus that tenants will love as it immensely enhances their rental experience. Promoting these perks on your website and marketing channels is sure to help drive more business and fill units faster, all well helping you improve resident retention.

Latchel Helps Increase Your Online Reviews

Latchel helps property management professionals increase their number of resident reviews by collecting feedback at the end of every completed work order. Property Managers who leverage Latchel are also able to significantly improve their online reputation as every 5-star review is automatically pushed to the company’s profile. Latchel averages a 4.8/5-star rating for resident satisfaction and can absolutely help your property management business take their online reputation to the next level.

Want to learn more about how Latchel can help you start seeing more positive reviews for your property management company? Click here to request a demo today!

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