👋 Join us for a special webinar Thursday, January 11th
Learn More

Get More Calls with These Property Management Website Tips

ethan-lieber-latchel-ceo
Ethan Lieber
•
November 26, 2019
3 Tips to Marketing Your Rental Properties property-management-website-tips

A good property management website design should provide crucial company information as well as help generate potential leads.

While there are a couple of things that go into designing a perfect website design for property managers, there is one element that many property managers often overlook – a phone number!

And even for those that already have it on their property management website, locating it can sometimes be a hassle.

It goes without saying that having a phone number on your website can prove extremely beneficial. It can increase your site’s trustworthiness, allow customers to reach customer support easily, and help sell potential customers who aren’t comfortable buying online.

So, in today’s blog, we’ll provide you with 5 tips on how you can get more calls from your site.

And as you probably know, more calls equal more inquiries. And more inquiries may mean more business for your property management business.

1. Add a call-back widget.

A call-back widget is the lead generation tool that allows gathering leads straight from your website. It’s useful for visitors that are not able to contact you immediately but who may wish to do so later.

For instance, a potential client may be working on their computer and might not have their phone with them. But with the call-back widget installed, all they will have to do is type in their number, which you will be notified of.

It’ll then be up to you to schedule a call with them when you’re available. That said, do it as soon as possible.

2. Mobile-optimize your property management website.

Get More Calls with These Property Management Website Tips

An ever-growing number of consumers are relying on their smartphones or tablets to search for local businesses. And, all of those consumers could be looking for your business’ phone number.

So, without a mobile-optimized property management website, you could be losing out on a significant number of potential leads. In fact, the following are some reasons to do so.

  • Did you know that 80% of all internet users use a smartphone? That’s right! That’s roughly 1.2 billion people.
  • Search engine giant – Google, favors mobile responsiveness. As a matter of fact, the company enacted significant penalties for websites failing to meet its mobile-friendly standards.
  • Tablet users buy more. Tablet users have the highest average transaction valueof any device, including desktops. Mobile users, on the other hand, buy more albeit spend little per transaction.
  • Over 57% of all U.S. online traffic now comes from smartphones and tablets.

Clearly, mobile is here to stay!

3. Give it a call to action.

A clear call to action helps a visitor better understand what you expect them to do, whether it’s signing up for a service, buying a product, or call an office. In this case, your call to action would be to urge potential clients to give you a call.

Moreover, it provides a visual cue for your leads to search your phone number to get in touch with you. The following are some good examples of a call to action that could give you an idea.

  • Looking for a professional and reliable property management company? Call us today at 555-2201.
  • Call today to Book Your Appointment: 555-0122. Space is Limited!
  • Call Now for a Free In-Home Estimate! 555-0122.

When writing a call to action, here are some best practices to keep in mind.

  • Make them easy to find
  • Create a sense of urgency
  • Include strong visuals
  • Use a persuasive text
  • Make them action-oriented

If you do it properly, a good call to action will help your overall conversion rate. Just make sure to make them relevant to the content of that page.

4. Use a responsive web design.

Get More Calls with These Property Management Website Tips

In today’s web design point of view, creating a responsive web design is critical. There is no doubt about that! A mobile responsive website includes design elements such as:

  • Readable text without requiring zoom
  • Adequate space for tap targets
  • No horizontal scrolling

Essentially, a responsive website changes the layout to offer an experience based on the device being used, particularly ideal for mobile viewing.

An unresponsive web design could be costing you potential business, as visitors may have a hard time locating your phone number.

5. Put your phone number at the top of every page.

You also want to include your phone number on every single page on your website. Why? Because they also attract visitors. Visitors browsing other pages besides your homepage may also be looking for your products or services. And, you never know when they might decide to make that crucial call.

There you have it. 5 tips on how you can get more calls from your property management site. So, as you focus on your digital campaigns, don’t forget to integrate phone calls into your overall strategy. It could be worth its weight in gold!

About the Author:

Alexander Hassoulas is a digital marketing consultant and co-founder of Upkeep Media Inc. Upkeep Media specializes in working with the real estate industry to improve their online presence through SEO, Paid Ads, Content Marketing, Website Development and Reputation Management.
 
Share this
Related Posts

See why property managers love using Latchel

property-brew-newsletter

Subscribe to our Newsletter!

Get more content like this sent straight to your inbox by joining our Property Brew Newsletter list. From new podcast episodes and eBook downloads to blog posts and new Latchel features, we’ll send you all the right tools to help streamline your property management business and keep you in the know.

Unlock the Potential of Digital Insurance
Launch a tailored renter's insurance program

Sure provides tailored renter’s insurance that enables property managers, owners, and residents to protect their property, minimize risk, and experience the peace of mind that comes with the protection of your assets and business.

Most leases require renters insurance. So, we’ve partnered with Sure to provide that option for your residents. While residents aren’t required to use Sure to meet the renter’s insurance requirement, this is still a convenient option you can offer to your tenants. 

All services and products are provided by Sure, not Latchel subject to Sure’s terms and conditions.

Property Inspection Platform
Automate and Organize Inspections with RentCheck
check-mark-icon

Make Inspections Easier
RentCheck saves time by enabling residents to complete inspections on their own. Customization and automation ensure the job gets done.

check-mark-icon

Stop Wasting Time
Schedule inspections for all stages of the lease cycle at any cadence you choose. RentCheck handles the reminders.

check-mark-icon

Instantly Submit Work Orders
Take advantage of Latchel's integration with RentCheck to instantly submit a work order for any maintenance issues that pop up on an inspection.

check-mark-icon

Modernize Your Process
Easily compare new and existing inspection reports, side-by-side, and avoid security deposit disputes.

check-mark-icon

Prompt Routine Filter Changes and Resident Tasks
Schedule resident reminders to replace filters and other upkeep tasks over the course of the lease lifecycle.

To learn more about RentCheck, talk with a Latchel benefits expert today. All services and products are provided by RentCheck, not Latchel, and subject to RentCheck’s terms and conditions.

Affordable Pest Control

Access world class pest control for a fraction of the normal price. No need for new software or a complicated setup.

check-mark-icon

Easy Pest Control
Residents simply reach out to Cover Pest if there is a pest issue, and Cover Pest takes it from there.

check-mark-icon

Clarity on Who Pays the Bill
No more awkward conversations about who is responsible for the bill! With Cover Pest as a resident benefit, residents get pest control for covered pests without an additional cost.

check-mark-icon

Vendor Sourcing
No more sourcing for vendors! Cover Pest will source and coordinate with vendors for each pest control request

To learn more about Cover Pest, talk to a Latchel benefits specialist today.  All services and products are provided by Cover Pest, not Latchel, and subject to Cover Pest’s terms and conditions.

Air Filter Delivery Subscription

FilterTime is an air filter delivery service that makes it easy and convenient for residents to replace their air filters. FilterTime customers can protect their HVAC system, reduce dust and pollen, save money on energy costs, and more by leveraging this delivery service.

check-mark-icon

Reduce Labor for HVAC Issues
Filter delivery service results in a 38% reduction of total HVAC ticket requests.

check-mark-icon

Cost Savings on HVAC Repairs
Average HVAC repair costs have increased by 48.7% year over year. an air filter delivery subscription can cut costs up to $250-300 per property per year.

check-mark-icon

Energy Reduction
Filter delivery is saving residents $14.82 per month in energy costs.

How it works:

Choose from almost every size and type of air filter including custom-made sizes

Choose how often you want your filters delivered

smile-icon

 A box of brand new air filters delivered to your resident’s front door

To learn more about FilterTime, talk with a Latchel benefits specialist today. All services and products are provided by FilterTime, not Latchel subject to FilterTime’s terms and conditions.

Boost resident satisfaction and drive good resident behavior through a rewards, incentives, and credit building program
check-mark-icon

Drive On-Time Rent Payments
Piñata rewards renters for on-time rent payments through Piñata cash, and boosts renter's credit scores for online payments.

check-mark-icon

Boost Resident Satisfaction
$30 gift card to use at select brands and businesses, $25 restaurant card, 720 annual Piñata Cash to use on rewards, Early lease renewal gift.

check-mark-icon

Attract and Retain Renters
2 out of 3 renters prefer properties with rent reporting. Plus, residents get incentives for early lease renewals.

check-mark-icon

Rewards Residents Love
Residents can use Piñata Cash on brands they know and love, such as: Starbucks, Amazon, Sephora, Lego, Target, Walmart, Home Depot, Lowes, Doordash, Best Buy, and many more!

Piñata Cash

Residents easily earn Piñata Cash any day of the month by doing things like taking surveys, referring friends, or trying out new products.

Residents also get access to big-ticket giveaways, limited drops and super surges!

And, with exclusive access to our marketplace with over 300,000 deals, residents can squirrel away up to $4,500 annually.

To learn more about Piñata, talk with a member of our benefits team today. All services and products are provided by Piñata, not Latchel subject to Piñata’s terms and conditions.

Master Liability Insurance

Now you have one less thing to worry about with a Master Liability Policy through Obie.

check-mark-icon

Affordable Coverage
Affordable policies available with liability coverage starting at $100,000 and up to $300,000 to meet any property manager insurance requirements.

check-mark-icon

Stay 100% Compliant
Master policy provides $100,000 for management companies and owners by ensuring 100% of occupied homes and units are covered for property damage liability issues relating to resident negligence.

check-mark-icon

Peace of Mind
Liability coverages include perils such as fire, smoke, water, explosion, overflow of sewer, and many others that provide coverage for damages you (the resident) may cause to your unit or home

check-mark-icon

Personal Liability
Personal liability coverage is automatically include to protect you against claims where you may be considered legally liable. (Bodily injury claims, dog bite claims, and more)

check-mark-icon

Additional Coverages
Additional/expanded coverages are also available. (Pet damage, identity fraud, theft/vandalism, and more are available!)

All services and products are provided through Obie and are subject to Obie’s terms and conditions.

👋 Join us for a special webinar Thursday, January 11th