A good property management website design should provide crucial company information as well as help generate potential leads.

While there are a couple of things that go into designing a perfect website design for property managers, there is one element that many property managers often overlook – a phone number!

And even for those that already have it on their property management website, locating it can sometimes be a hassle.

It goes without saying that having a phone number on your website can prove extremely beneficial. It can increase your site’s trustworthiness, allow customers to reach customer support easily, and help sell potential customers who aren’t comfortable buying online.

So, in today’s blog, we’ll provide you with 5 tips on how you can get more calls from your site.

And as you probably know, more calls equal more inquiries. And more inquiries may mean more business for your property management business.

1. Add a call-back widget.

A call-back widget is the lead generation tool that allows gathering leads straight from your website. It’s useful for visitors that are not able to contact you immediately but who may wish to do so later.

For instance, a potential client may be working on their computer and might not have their phone with them. But with the call-back widget installed, all they will have to do is type in their number, which you will be notified of.

It’ll then be up to you to schedule a call with them when you’re available. That said, do it as soon as possible.

2. Mobile-optimize your property management website.

An ever-growing number of consumers are relying on their smartphones or tablets to search for local businesses. And, all of those consumers could be looking for your business’ phone number.

So, without a mobile-optimized property management website, you could be losing out on a significant number of potential leads. In fact, the following are some reasons to do so.

  • Did you know that 80% of all internet users use a smartphone? That’s right! That’s roughly 1.2 billion people.
  • Search engine giant – Google, favors mobile responsiveness. As a matter of fact, the company enacted significant penalties for websites failing to meet its mobile-friendly standards.
  • Tablet users buy more. Tablet users have the highest average transaction valueof any device, including desktops. Mobile users, on the other hand, buy more albeit spend little per transaction.
  • Over 57% of all U.S. online traffic now comes from smartphones and tablets.

Clearly, mobile is here to stay!

3. Give it a call to action.

A clear call to action helps a visitor better understand what you expect them to do, whether it’s signing up for a service, buying a product, or call an office. In this case, your call to action would be to urge potential clients to give you a call.

Moreover, it provides a visual cue for your leads to search your phone number to get in touch with you. The following are some good examples of a call to action that could give you an idea.

  • Looking for a professional and reliable property management company? Call us today at 555-2201.
  • Call today to Book Your Appointment: 555-0122. Space is Limited!
  • Call Now for a Free In-Home Estimate! 555-0122.

When writing a call to action, here are some best practices to keep in mind.

  • Make them easy to find
  • Create a sense of urgency
  • Include strong visuals
  • Use a persuasive text
  • Make them action-oriented

If you do it properly, a good call to action will help your overall conversion rate. Just make sure to make them relevant to the content of that page.

4. Use a responsive web design.

In today’s web design point of view, creating a responsive web design is critical. There is no doubt about that! A mobile responsive website includes design elements such as:

  • Readable text without requiring zoom
  • Adequate space for tap targets
  • No horizontal scrolling

Essentially, a responsive website changes the layout to offer an experience based on the device being used, particularly ideal for mobile viewing.

An unresponsive web design could be costing you potential business, as visitors may have a hard time locating your phone number.

5. Put your phone number at the top of every page.

You also want to include your phone number on every single page on your website. Why? Because they also attract visitors. Visitors browsing other pages besides your homepage may also be looking for your products or services. And, you never know when they might decide to make that crucial call.

There you have it. 5 tips on how you can get more calls from your property management site. So, as you focus on your digital campaigns, don’t forget to integrate phone calls into your overall strategy. It could be worth its weight in gold!

About the Author:

Alexander Hassoulas is a digital marketing consultant and co-founder of Upkeep Media Inc. Upkeep Media specializes in working with the real estate industry to improve their online presence through SEO, Paid Ads, Content Marketing, Website Development and Reputation Management.

About Latchel

At Latchel, we offer a virtual concierge to residents that helps property managers truly grow and scale their business at no cost to the property manager.

We do this in 3 main ways:

  1. Increasing Your Annual Revenue: Management companies create a new revenue stream of $6/unit per month by partnering with Latchel.
  2. Increasing Your Resident Retention: Management companies see a 40% reduction in resident attrition within a year of implementing Latchel. (and)
  3. Increasing Your 5-star Resident Reviews Online: Management companies see 5-Star reviews increase by 10x after partnering with Latchel.

By including our maintenance coordination services at no cost, property managers also save up to 80% of the time they normally spend on maintenance.

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