One of the foremost goals that you will have for your property management company is to attract as many new property owner leads as possible. More leads means more clients, and more clients mean more revenue.
Fortunately, there’s a lot you can do to get more interested property owners in your funnel and on your rent roll. Here are 7 unique ways you can attract more leads and future clients as a property manager:
1. Team Up with Other Companies Who Also Serve Property Owners
One of the problems you face as a small business is the lack of brand recognition and development. Fortunately, there is something you can do that will not only alleviate that concern, but help you get more clients in one move. That move is to collaborate with other businesses that serve your target market without being in direct competition with you. If you can find one, team up with a business that complements your services.
Teaming up allows you to borrow another company’s integrity and history, boosting your visibility and potentially increasing the number of new customers entering your sales funnel. Other local service providers like plumbers, contractors, and handymen would be great companies to partner with.
2. Keep Your Website Up-to-Date and Mobile Friendly
One of the best ways your company can attract new property owners is through your website. However, that will not happen with a dilapidated and poorly updated site. You need to ensure that when people first find your business that they are impressed and able to access whatever they need. Your website will likely be the first impression potential property owner clients get of your company. Your site must also be mobile-friendly, as many consumers do their searching on a mobile device and will be frustrated if your property management website is not even mobile friendly.
3. Flex Your Personal Brand
Your company may not have a well-known brand, but that may be a non-issue if you have a strong personal brand. You can use your expertise and property management industry know-how to generate buzz for your endeavor. Doing so is a matter of getting your face and knowledge out into the world. Writing articles for relevant sources, speaking at panels, promoting your company on social media – all those acts and more can help you use your personal brand to give your property management company more legitimacy.
4. Offer Special Deals to New Property Owners
Discounts and promotions aren’t just for loyal clients. Entice people into choosing you over other property managers by offering the first month-or-two of management services for free.
It might cost you a bit in the short term, but it might be just what you need to do to convince people who are on the fence about who they should trust their rental property with. Should you choose that approach, keep any and all data you can, so you can further refine the new lead generation strategy for future campaigns.
5. Use Your Current Customer Base
If you want to get new customers, one of the best ways to do so is by asking your current customers to refer other rental owners to your business. Just asking people to refer friends and family to you can work, if you have limited resources. However, referrals will work better if you offer an incentive, such as gift cards or referral fee (if referral fees are allowed by your State real estate laws)
6. Follow Up With Old Property Management Leads
Not all of your leads are ready to get started from the jump. Many of those potential clients are necessarily ignoring you intentionally. Some may be distracted by other issues in their life, while others will simply forget. You can recapture some of your old leads and transform them into “new” clients with a little follow up strategy. Come up with a consistent system you can use to keep in touch with old leads so that you stay top-of-mind.
7. Use and Monitor Google and Yelp Reviews
Most property owners are going to look at your online reviews on Google and/or Yelp before deciding to fill out a form on your website or call you. You need to ensure that they see as many positive reviews as possible, so encourage happy property owners and tenants to leave a positive review on the site of their choice. If you’re using Latchel for your maintenance coordination services, your tenant reviews (average of 4.7/5 stars for tenant satisfaction) will be automatically pushed to your site, giving your marketing a boost.
Additionally, you need to monitor review sites and respond to any negative comments that come up. That will make sure that even if a consumer sees that negative review they will also see that you are quick to respond to any issues your clients and renters have.
Getting new leads for your property management company is not all that difficult, but it is something that you will need to consciously work on and improve. The sooner you get to work on your lead generation strategies, the sooner you can develop a larger client base and succeed as a property management entrepreneur.
About the Author:
Landon Murie is the founder and director of SEO for Goodjuju. Goodjuju specializes in digital marketing and growth for residential property management companies.
