👋 Join us for a special webinar Thursday, January 11th
Learn More

7 Unique Ways For Property Managers To Attract New Leads and Clients

ethan-lieber-latchel-ceo
Ethan Lieber
June 28, 2023
Property Managers

One of the foremost goals that you will have for your property management company is to attract as many new property owner leads as possible. More leads means more clients, and more clients mean more revenue.

Fortunately, there’s a lot you can do to get more interested property owners in your funnel and on your rent roll.

Here are 7 unique ways you can attract more leads and future clients as a property manager:

  1. Team Up with Other Companies Who Also Serve Property Owners
  2. Keep Your Website Up-to-Date and Mobile Friendly
  3. Flex Your Personal Brand
  4. Offer Special Deals to New Property Owners
  5. Use Your Current Customer Base
  6. Follow Up With Old Property Management Leads
  7. Use and Monitor Google and Yelp Reviews

1. Team Up with Other Companies Who Also Serve Property Owners 

One of the problems you face as a small business is the lack of brand recognition. Fortunately, there is something you can do to alleviate that concern AND help you get more clients: collaborate with other businesses that serve your target market without being in direct competition with you. 

Team up with a business that complements your services. Teaming up allows you to borrow another company’s integrity and history, boosting your visibility and potentially increasing the number of new customers entering your sales funnel. Other local service providers like plumbers, contractors, and handymen would be great companies to partner with.

2. Keep Your Website Up-to-Date and Mobile Friendly 

One of the best ways your company can attract new property owners is through your website. However, that will not happen with a dilapidated and poorly updated site. You need to ensure that when people first find your business that they are impressed and able to access whatever they need. 

Your website will likely be the first impression potential property owner clients get of your company. Your site must also be mobile-friendly, as many consumers do their search on a mobile device and will be frustrated if your property management website is not even mobile-friendly.

3. Flex Your Personal Brand

Your company may not have a well-known brand, but that may be a non-issue if you have a strong personal brand. You can use your expertise and property management industry know-how to generate buzz for your endeavor. 

HOW? Getting your face and knowledge out into the world. Writing articles for relevant sources, speaking at panels, promoting your company on social media – all those acts and more can help you use your personal brand to give your property management company more legitimacy.

4. Offer Special Deals to New Property Owners

Discounts and promotions aren’t just for loyal clients. Entice people into choosing you over other property managers by offering the first month-or-two of management services for free. 

It might cost you a bit in the short term, but it might be just what you need to convince people who are on the fence about who they should trust their rental property with. Should you choose this approach, keep any and all data you can, so you can further refine the new lead generation strategy for future campaigns.

5. Use Your Current Customer Base 

If you want to get new customers, one of the best ways to do so is by asking your current customers to refer other rental owners to your business. 

Asking people to refer friends and family to you can work if you have limited resources. However, referrals will work better if you offer an incentive, such as gift cards or referral fees (if referral fees are allowed by your State real estate laws).

6. Follow Up With Old Property Management Leads

Not all of your leads are ready to get started from the jump. Many of those potential clients are ignoring you intentionally, some may be distracted by other issues in their life, while others will simply forget.

You can recapture some of your old leads and transform them into “new” clients with a little follow-up strategy. Come up with a consistent system you can use to keep in touch with old leads so that you stay top-of-mind.

7. Use and Monitor Google and Yelp Reviews

Most property owners are going to look at your online reviews on Google and/or Yelp before deciding to fill out a form on your website or call you. You need to ensure that they see as many positive reviews as possible, so encourage happy property owners and tenants to leave a positive review on the site of their choice.

If you’re using Latchel for your maintenance coordination services, your tenant reviews (average of 4.8/5 stars for tenant satisfaction) will be automatically pushed to your site, giving your marketing a boost.

Additionally, you need to monitor review sites and respond to any negative comments that come up. That will make sure that even if a consumer sees that negative review they will also see that you are quick to respond to any issues your clients and renters have.

Getting new leads for your property management company is not all that difficult, but it is something that you will need to consciously work on and improve. The sooner you work on your lead generation strategies, the sooner you can develop a larger client base and succeed as a property management entrepreneur.

As our world becomes more and more virtual, Property Managers are being pushed into a more digital way of doing business. Property management marketing automation software and tools are becoming abundant, and widely adopted. Learn about The Top 3 Property Management Marketing Companies that can help automate your marketing processes here.

Don’t miss out on the opportunity to leverage Latchel’s expertise and technology. Schedule a call with one of our Account Executives now and unlock the full potential of your property management business.

About the Author:

Landon Murie is the founder and director of SEO for Goodjuju. Goodjuju specializes in digital marketing and growth for residential property management companies.

Share this
Related Posts

See why property managers love using Latchel

Unlock the Potential of Digital Insurance
Launch a tailored renter's insurance program

Sure provides tailored renter’s insurance that enables property managers, owners, and residents to protect their property, minimize risk, and experience the peace of mind that comes with the protection of your assets and business.

Most leases require renters insurance. So, we’ve partnered with Sure to provide that option for your residents. While residents aren’t required to use Sure to meet the renter’s insurance requirement, this is still a convenient option you can offer to your tenants. 

All services and products are provided by Sure, not Latchel subject to Sure’s terms and conditions.

Property Inspection Platform
Automate and Organize Inspections with RentCheck
check-mark-icon

Make Inspections Easier
RentCheck saves time by enabling residents to complete inspections on their own. Customization and automation ensure the job gets done.

check-mark-icon

Stop Wasting Time
Schedule inspections for all stages of the lease cycle at any cadence you choose. RentCheck handles the reminders.

check-mark-icon

Instantly Submit Work Orders
Take advantage of Latchel's integration with RentCheck to instantly submit a work order for any maintenance issues that pop up on an inspection.

check-mark-icon

Modernize Your Process
Easily compare new and existing inspection reports, side-by-side, and avoid security deposit disputes.

check-mark-icon

Prompt Routine Filter Changes and Resident Tasks
Schedule resident reminders to replace filters and other upkeep tasks over the course of the lease lifecycle.

To learn more about RentCheck, talk with a Latchel benefits expert today. All services and products are provided by RentCheck, not Latchel, and subject to RentCheck’s terms and conditions.

Affordable Pest Control

Access world class pest control for a fraction of the normal price. No need for new software or a complicated setup.

check-mark-icon

Easy Pest Control
Residents simply reach out to Cover Pest if there is a pest issue, and Cover Pest takes it from there.

check-mark-icon

Clarity on Who Pays the Bill
No more awkward conversations about who is responsible for the bill! With Cover Pest as a resident benefit, residents get pest control for covered pests without an additional cost.

check-mark-icon

Vendor Sourcing
No more sourcing for vendors! Cover Pest will source and coordinate with vendors for each pest control request

To learn more about Cover Pest, talk to a Latchel benefits specialist today.  All services and products are provided by Cover Pest, not Latchel, and subject to Cover Pest’s terms and conditions.

Air Filter Delivery Subscription

FilterTime is an air filter delivery service that makes it easy and convenient for residents to replace their air filters. FilterTime customers can protect their HVAC system, reduce dust and pollen, save money on energy costs, and more by leveraging this delivery service.

check-mark-icon

Reduce Labor for HVAC Issues
Filter delivery service results in a 38% reduction of total HVAC ticket requests.

check-mark-icon

Cost Savings on HVAC Repairs
Average HVAC repair costs have increased by 48.7% year over year. an air filter delivery subscription can cut costs up to $250-300 per property per year.

check-mark-icon

Energy Reduction
Filter delivery is saving residents $14.82 per month in energy costs.

How it works:

Choose from almost every size and type of air filter including custom-made sizes

Choose how often you want your filters delivered

smile-icon

 A box of brand new air filters delivered to your resident’s front door

To learn more about FilterTime, talk with a Latchel benefits specialist today. All services and products are provided by FilterTime, not Latchel subject to FilterTime’s terms and conditions.

Boost resident satisfaction and drive good resident behavior through a rewards, incentives, and credit building program
check-mark-icon

Drive On-Time Rent Payments
Piñata rewards renters for on-time rent payments through Piñata cash, and boosts renter's credit scores for online payments.

check-mark-icon

Boost Resident Satisfaction
$30 gift card to use at select brands and businesses, $25 restaurant card, 720 annual Piñata Cash to use on rewards, Early lease renewal gift.

check-mark-icon

Attract and Retain Renters
2 out of 3 renters prefer properties with rent reporting. Plus, residents get incentives for early lease renewals.

check-mark-icon

Rewards Residents Love
Residents can use Piñata Cash on brands they know and love, such as: Starbucks, Amazon, Sephora, Lego, Target, Walmart, Home Depot, Lowes, Doordash, Best Buy, and many more!

Piñata Cash

Residents easily earn Piñata Cash any day of the month by doing things like taking surveys, referring friends, or trying out new products.

Residents also get access to big-ticket giveaways, limited drops and super surges!

And, with exclusive access to our marketplace with over 300,000 deals, residents can squirrel away up to $4,500 annually.

To learn more about Piñata, talk with a member of our benefits team today. All services and products are provided by Piñata, not Latchel subject to Piñata’s terms and conditions.

Master Liability Insurance

Now you have one less thing to worry about with a Master Liability Policy through Obie.

check-mark-icon

Affordable Coverage
Affordable policies available with liability coverage starting at $100,000 and up to $300,000 to meet any property manager insurance requirements.

check-mark-icon

Stay 100% Compliant
Master policy provides $100,000 for management companies and owners by ensuring 100% of occupied homes and units are covered for property damage liability issues relating to resident negligence.

check-mark-icon

Peace of Mind
Liability coverages include perils such as fire, smoke, water, explosion, overflow of sewer, and many others that provide coverage for damages you (the resident) may cause to your unit or home

check-mark-icon

Personal Liability
Personal liability coverage is automatically include to protect you against claims where you may be considered legally liable. (Bodily injury claims, dog bite claims, and more)

check-mark-icon

Additional Coverages
Additional/expanded coverages are also available. (Pet damage, identity fraud, theft/vandalism, and more are available!)

All services and products are provided through Obie and are subject to Obie’s terms and conditions.

👋 Join us for a special webinar Thursday, January 11th