👋 Join us for a special webinar Thursday, January 11th
Learn More

How to Increase Rental Values by Increasing Rent

ethan-lieber-latchel-ceo
Ethan Lieber
•
October 3, 2018
How to Increase Rental Values by Increasing Rent

The Increase Rental Value Add Formula

Many landlords began investing in real estate from late 2008 utilizing the typical investment plans associated with purchasing discounted and/or desperate assets which were either short sales, lender owned or seller liquidations. Many investors do not know that there are techniques to produce an extra 20%+ growth in asset value over an investment holding period without buying distressed assets. This concept is called value add purchasing. Below we’ll share a few of the tips and suggestions to do this.

Real Estate Value add-in is a proposal wherein you purchase properties at or below market value and still increase their value by 20 percent or more utilizing value add improvements that the seller wasn’t able to tap. The key thing to remember when executing value add approaches is as follows:

Best Strategy = Your Value Add Increase > Your Cost to Make the Increase Happen

Thus it’s important that the value of this increase either costs nothing or the cost is smaller compared to the resulting value growth for the strategy to be viable.

The Way to Find Value Add Centers in Real Estate?

Each home has changeable and unchangeable characteristics. As a value-add investor, you would like to locate properties with great unchangeable and easily rectifiable changeable characteristics. The listing of changeable property worth centers is as follows (this Isn’t comprehensive and there are other value add centers):

Rental Income Quality and Sources

Asset Types: Income Oriented Assets (i.e. Multifamily, Office, Retail, Self Storage etc.)

Goal: The Objective of this strategy is to increase the quality and sources of the rental income being produced at an investment advantage to help boost the investments cashflow and relative asset value.

This formula indicates that higher your growth of the net income stream of an asset, the greater its value is going to be become even if the cap rate held stable.

Here is an illustration of this idea: a property with a $50,000 net income at a 10% cap rate would be worth $500,000. This example shows how successful a $416 per month net income increase may mean in terms of asset value growth.

Strategy Defined: The strategy is two-prong in character as it involves increasing the rents of a income property as much as market value while finding additional cashflow centers.

Acquisition Targets: Seek out income properties in which the rents are below market value and you’ve got the necessary skill set as discussed below to bring the rents up to market value.

Target Markets: Locate markets with vacancy rates below 5% (caveat to the rule of thumb is that it is dependent upon which market you’re in as in NYC that the market will always be below 5% but finding lucrative opportunities will be tougher) and at which rent control is non-existent or has a provision for vacancy decontrol.

You can utilize vacancy rate evaluation to locate these markets. A vacancy rate analysis can be easily completed by acquiring asset specific study reports.

Acquisition Math: To figure out what to offer and whether the building works out of an investment feasibility perspective – you need to a complete fair market value evaluation of their rental income inside your located investment marketplace. Then you need to figure out what is the value-increasing proposition that you’re seeking; is it 20% or 30% or a 40% rise in asset value (this amount which can be a function of your own cost of funding or your own target yield). To help clarify this notion lets review an example below:

Rental Market Value Analysis

Value Increasing Proposition Goal: 20%+

Asset Type: 2 bedroom units only as they rent the fastest compared to all other units.

Analysis

Given the information above, you’ll need to locate a building with all two-bedroom apartments where in-place rents are at or under $833 a month with monthly tenants just. How can I get to this number?

$1,000/(1+20%) = $833

Hence locating a building that is currently generating less than $833 per unit each month will give you the requisite possibility to increase the rental income to your goal value-increasing proposal.

Execution: Executing and handling the turnover are the biggest barriers to implementing this strategy successfully. The key pointers:

Determine your property breakeven occupancy level prior to taking title.

Instantly after final name, send out rent increase notices subject to the leasing laws of your target investment municipality to all tenants over your breakeven occupancy level. The reception of these notices may cause your tenants to stop paying rent and thus forcing one to finish tenant evictions or buyouts.

If the tenants don’t react to your rent increase notices or stop paying rent then have a meeting with them and offer to buy them out of their leasehold interest.

How much should you spend buying out under-market value renters? That’s a question that I wanted to figure out when I began using this strategy. I Created a Two year revival period rule that has given me a good guideline:

One method of figuring that amount out is a 2-year payback principle wherein you compute what the growth will yield you throughout a 24-month investment horizon. In our example above a $167 rise across 4 components would equate to $ $16,032 with a variance associated with non-rent payments by new payments. Just how much of that budget you actually spend will depend on your negotiation skills as a real estate investor.

As soon as the tenants are out the units, complete a thorough blank out of the garbage and cleaning of the device and very minor cosmetic updates if needed and rent out the unit for a goal $975 to 990 each unit. Remember the goal is to get this up to market value without doing a great deal of work .

Can this strategy be worthwhile?

Well let us test out the math. If you raised the rental income of each unit by $125 on the minimal side across 4 components that could equate to $6,000 per year thereby generating $60,000 in asset value at a 10% cap rate.

Risks: All strategies carry risks and this one is no exception. Here are the dangers surrounding this particular strategy:

Lack of CashFlow – As you evict or buy out renters; your investments cashflow profile will be tremendously diminished for a time period. Hence you should not evict or ship out rent increase notices to all renters at precisely the same time rather you need to send out notices/buy out a proportion of renters above your breakeven ratio.

Legal Issues – When you send out rent increase notices, a renter can drag you facing a rent control board or a judge. Have a fantastic L-T attorney as a part of your team and make you only send a rent increase notice that’s within the allowable growth of the municipal ordinance.

Rental income quality & resources worth add strategy is a fantastic method to boost asset value through locating under appreciated rental income asset. Utilize this strategy on your investment plans instrument box as you have a look at your next bargain since you might seem a chance that another real estate agent misses.

Share this
Related Posts

See why property managers love using Latchel

property-brew-newsletter

Subscribe to our Newsletter!

Get more content like this sent straight to your inbox by joining our Property Brew Newsletter list. From new podcast episodes and eBook downloads to blog posts and new Latchel features, we’ll send you all the right tools to help streamline your property management business and keep you in the know.

Unlock the Potential of Digital Insurance
Launch a tailored renter's insurance program

Sure provides tailored renter’s insurance that enables property managers, owners, and residents to protect their property, minimize risk, and experience the peace of mind that comes with the protection of your assets and business.

Most leases require renters insurance. So, we’ve partnered with Sure to provide that option for your residents. While residents aren’t required to use Sure to meet the renter’s insurance requirement, this is still a convenient option you can offer to your tenants. 

All services and products are provided by Sure, not Latchel subject to Sure’s terms and conditions.

Property Inspection Platform
Automate and Organize Inspections with RentCheck
check-mark-icon

Make Inspections Easier
RentCheck saves time by enabling residents to complete inspections on their own. Customization and automation ensure the job gets done.

check-mark-icon

Stop Wasting Time
Schedule inspections for all stages of the lease cycle at any cadence you choose. RentCheck handles the reminders.

check-mark-icon

Instantly Submit Work Orders
Take advantage of Latchel's integration with RentCheck to instantly submit a work order for any maintenance issues that pop up on an inspection.

check-mark-icon

Modernize Your Process
Easily compare new and existing inspection reports, side-by-side, and avoid security deposit disputes.

check-mark-icon

Prompt Routine Filter Changes and Resident Tasks
Schedule resident reminders to replace filters and other upkeep tasks over the course of the lease lifecycle.

To learn more about RentCheck, talk with a Latchel benefits expert today. All services and products are provided by RentCheck, not Latchel, and subject to RentCheck’s terms and conditions.

Affordable Pest Control

Access world class pest control for a fraction of the normal price. No need for new software or a complicated setup.

check-mark-icon

Easy Pest Control
Residents simply reach out to Cover Pest if there is a pest issue, and Cover Pest takes it from there.

check-mark-icon

Clarity on Who Pays the Bill
No more awkward conversations about who is responsible for the bill! With Cover Pest as a resident benefit, residents get pest control for covered pests without an additional cost.

check-mark-icon

Vendor Sourcing
No more sourcing for vendors! Cover Pest will source and coordinate with vendors for each pest control request

To learn more about Cover Pest, talk to a Latchel benefits specialist today.  All services and products are provided by Cover Pest, not Latchel, and subject to Cover Pest’s terms and conditions.

Air Filter Delivery Subscription

FilterTime is an air filter delivery service that makes it easy and convenient for residents to replace their air filters. FilterTime customers can protect their HVAC system, reduce dust and pollen, save money on energy costs, and more by leveraging this delivery service.

check-mark-icon

Reduce Labor for HVAC Issues
Filter delivery service results in a 38% reduction of total HVAC ticket requests.

check-mark-icon

Cost Savings on HVAC Repairs
Average HVAC repair costs have increased by 48.7% year over year. an air filter delivery subscription can cut costs up to $250-300 per property per year.

check-mark-icon

Energy Reduction
Filter delivery is saving residents $14.82 per month in energy costs.

How it works:

Choose from almost every size and type of air filter including custom-made sizes

Choose how often you want your filters delivered

smile-icon

 A box of brand new air filters delivered to your resident’s front door

To learn more about FilterTime, talk with a Latchel benefits specialist today. All services and products are provided by FilterTime, not Latchel subject to FilterTime’s terms and conditions.

Boost resident satisfaction and drive good resident behavior through a rewards, incentives, and credit building program
check-mark-icon

Drive On-Time Rent Payments
Piñata rewards renters for on-time rent payments through Piñata cash, and boosts renter's credit scores for online payments.

check-mark-icon

Boost Resident Satisfaction
$30 gift card to use at select brands and businesses, $25 restaurant card, 720 annual Piñata Cash to use on rewards, Early lease renewal gift.

check-mark-icon

Attract and Retain Renters
2 out of 3 renters prefer properties with rent reporting. Plus, residents get incentives for early lease renewals.

check-mark-icon

Rewards Residents Love
Residents can use Piñata Cash on brands they know and love, such as: Starbucks, Amazon, Sephora, Lego, Target, Walmart, Home Depot, Lowes, Doordash, Best Buy, and many more!

Piñata Cash

Residents easily earn Piñata Cash any day of the month by doing things like taking surveys, referring friends, or trying out new products.

Residents also get access to big-ticket giveaways, limited drops and super surges!

And, with exclusive access to our marketplace with over 300,000 deals, residents can squirrel away up to $4,500 annually.

To learn more about Piñata, talk with a member of our benefits team today. All services and products are provided by Piñata, not Latchel subject to Piñata’s terms and conditions.

Master Liability Insurance

Now you have one less thing to worry about with a Master Liability Policy through Obie.

check-mark-icon

Affordable Coverage
Affordable policies available with liability coverage starting at $100,000 and up to $300,000 to meet any property manager insurance requirements.

check-mark-icon

Stay 100% Compliant
Master policy provides $100,000 for management companies and owners by ensuring 100% of occupied homes and units are covered for property damage liability issues relating to resident negligence.

check-mark-icon

Peace of Mind
Liability coverages include perils such as fire, smoke, water, explosion, overflow of sewer, and many others that provide coverage for damages you (the resident) may cause to your unit or home

check-mark-icon

Personal Liability
Personal liability coverage is automatically include to protect you against claims where you may be considered legally liable. (Bodily injury claims, dog bite claims, and more)

check-mark-icon

Additional Coverages
Additional/expanded coverages are also available. (Pet damage, identity fraud, theft/vandalism, and more are available!)

All services and products are provided through Obie and are subject to Obie’s terms and conditions.

👋 Join us for a special webinar Thursday, January 11th